A Brand To Learn From - Reason

Most of the things I've learned about fashion, and gaining success came from viewing collections not just as different articles of clothing, and most all lines have a common theme within different seasons, and for their Holiday 2008 season, Reason brings us the Winning Means Everything Collection.

While most brands niche's are for certain locations, or for certain music fans or go for a weirder and more vibrant color scheme, Reason creates a line that emits a feeling of being for the winter season. Not a lot of brands(or at least the ones I follow) are making vests for their collections, and Reason brings out the Reversible Double Header vest featuring a more subtle side with a White and Black color palette, and the reverse side features a classic Reason theme, flannel. 

They also bring out an original take on a piece that is common now a days, the hoodie. Instead of just putting a graphic or different color schemes, Reason gives the classic sweatshirt a vintage feel with the Hand Knit Cable Hoodie.

 

Not only does Reason do the rare and creative, but also an original idea that can be felt by anyone who has ever been a fan, either by actual experience or always having that desire to experience. The theme that the young New York clothing label choose is Olympic level skiing. I know this sounds a bit weird when first classifying it as such, but I know that no matter if it is snowboarding or coming down with two planks of wood instead of one, coming down the cold slopes on a mountain somewhere must be the shit, and one day(most likely after my dad moves back to Denver) I will get my southern ass up there. In the meantime I'll just daydream in class.

In a world where most all clothing companies are coming out with raw selvedge denim, Reason presents their Buttersoft Combed Denim, and while only the true die hard denim fans can tell the difference between different types of material, everyone can feel comfortability and softness.

In short, make sure to be rare and creative, hopefully I can get one of these. Hint Hint.